OTS Solutions - US IT Consulting & Software Development Experts

  • Startups prototype creation

    Build Better User Experiences Through Prototyping

    Prototype development is a useful stage in the UI/UX development process, but many companies get it wrong. If done correctly, prototyping helps developers, designers and marketers iterate quickly on features and messaging. If botched, it can bog teams down in unnecessary choices and technical debt. Here are some tips to prototype effectively.

    Resolve to Throw Away the Prototype

    Prototyping is often thought of as the beginning of the software development process. In that light, the prototype is viewed as the software’s initial stage. The prototype will simply gain functionality and features until it is a more fully-built app or service.

    This is the wrong approach. A prototype should be treated as a standalone project. Handling prototypes as separate entities frees developers and designers from making tough technical choices that cannot meaningfully be decided so early in a product’s development. It also allows for testing ideas inexpensively, determining if they are viable before building out the necessary technical infrastructure.

    Don’t Get Bogged Down

    Software development is full of choices. A product’s database selection determines how its data will be modeled, stored and queried. UI frameworks dictate how it will look. Message brokers, container technologies, and many other factors all combine to determine how a product will look, act and be maintained.

    The prototype stage is not only the incorrect time to make these decisions, but it is also the wrong time to even discuss them. Prototypes should be as simple as possible, even going as far as faking features and interactions instead of relying on complex solutions and interactions.

    Prototyping is also a good opportunity to experiment with new technologies. Since it will ideally be short-lived, and since prototypes should be discarded, using new technologies gives teams the chance to evaluate their use in the larger project. It also lets developers and designers learn without worrying about mistakes being incorporated into a long-term development cycle.

    Identify and Test a Hypothesis

    The prototype is not the place to include every possible aspect of an app’s ideal design, every feature, every screen, and every corner case. Instead, it is intended to test a simple hypothesis.

    For instance, say a company is designing an on-demand app for delivering services. There are many features an app like this would require to be successful, from complex push notifications to screens for editing account details. The prototype should instead focus on testing the value proposition. Put in place just enough UI/UX development to determine if consumers find the platform helpful and useful. If they do, throw away the prototype and start building the final app.


    Prototype development may seem like an expensive proposition. After all, why spend time developing an idea only to throw the work away? A common piece of advice is to measure twice, cut once. Building a prototype measures an idea, determining if it will fit expectations before making the potentially expensive mistake of building a thing that no one wants.

  • OTS Solutions news - K8 selects OTS Solutions

    OTS Solutions Selected as Virtual CTO & Technology Partner by Chicago-Based K8 Ventures

    OTS Solutions is proud to announce its partnership as virtual CTO for Chicago based K8 Ventures, LLC, a tech-venture firm with a focus on early stage companies. OTS is currently working on the production version of BAMM – Before and After Meeting Manager, a smart mobile and web based personal assistant that enables users to plan, book and manage their schedules with people and third parties. BAMM will be available in the App Store and Google play.

    Kurt Johnson, CEO, says, “Our partnership with OTS creates capital efficiency. OTS’ knowledge and scale ensure portfolio companies build quality products at market speed. We are excited to make BAMM available in both iOS and Android, and look forward to a successful October 2016 launch.”

    Hemant Madaan, CEO of OTS Solutions, has called the partnership “A strategic combination of two innovative companies that can ideate, innovate, and deliver to the market high-impact software solutions.”

    From its New York headquarters, OTS Solutions has been helping over 200 high growth startups & businesses around the globe in developing award winning web & mobile software apps for the past 14 years. Learn more about OTS Solutions by visitinghttp://www.otssolutions.com/contact.html

    K8 Ventures, LLC, is located in Chicago, IL and works with early stage companies as an accelerator and investor. With the company creation supply chain, go-to-market know-how, K8 has achieved significant capital efficiency and is redefining how early-stage capital is invested.

    Read full press release in media here – http://www.prweb.com/releases/2016/10/prweb13752805.htm

  • Agile development OTS Solutions

    Making agile development more predictive and less risky

    Healthy sales often depend on being first to market. Innovation and rapid deployment are important to tech and startup companies. This is why Agile software development methods are so popular. It can deliver software quickly while allowing for flexibility, feedback, and risk and change management.

    Making development predictable

    But fast turnaround is only the first phase. Speed has to be balanced against performance, reliability, and costs. Your product has to be sustainable in the long term. It has to integrate with existing systems, often across a variety of platforms.
    What this all boils down to is predictability – software development that can be consistently delivered on time and trusted to meet requirements, pass quality assurance testing, and bring value to partners and customers.

    The level of uncertainty

    Many companies adopt Agile or hybrid Waterfall approaches because they’ve seen and heard that it works for today’s development environments. But because it’s flexible, small and large companies may not be using it the same way or for the same reasons.
    These methods require defining and identifying requirements and risks, planning, estimation, and incremental development through Agile timeboxes. But discovering and designing as you go along is often too big and complex, depending on both the size of the project and the size of the team. Too many people. too many components, and undisciplined management can cause things to be overlooked. Changing requirements and priorities can make an iterative process essentially useless.

    Enterprise Agile software development depends on control and visibility to reduce uncertainty. Using velocity, story points, and release reporting help create early confidence on progress and more accurate timelines. Relying on the methodology itself to reduce time and costs is a fallacy.

    Redefining the process

    The software development process should involve doing enough investigation upfront to create more reliable plans and estimates. This in turn means more faith in commitments to meeting requirements while assuring higher levels of quality. Using Agile is not about responding to changes in plans, but sticking to a plan that can incorporate change. A better plan is more likely to accommodate change without disrupting the project.

    Agile software development can reduce the “cone of uncertainty” by delivering smaller, working pieces of code, and correlating the progress with project data through velocity. As the project moves forward, predictability comes with increasing ability to deliver on estimates, and the experience translates to future projects. There is still going to be a need for changes and priorities, but these can be viewed in terms of the incremental rather than the iterative process.

    Small projects may be better realized by iteration and fast, adaptive change, depending on the team and the requirements. But larger, more complex problems will have to involve predictability in obtaining results, and that’s gained from making everything align with an incremental, controlled process. Big projects may be slowed not by requirements, risks, or even the size of the team, but by bad planning.

    Want to learn more on techniques of agile development – learn here for comparison on scrum and kanban.

  • Mobile app development

    Top 10 things to keep in mind when developing a mobile app

    Maybe you have an idea for an app that could draw millions to your New York brand. How do you plan to build it? Which factors do you think are important? Here are the top ideas you should keep in mind before you start developing your own app.

    1. Uniqueness
    We all tend to get bored with the same old thing, including mobile apps. There are already millions of them out there. What people are looking for is something fresh and interesting that will hold their attention.

    2. Pricing
    Pricing a mobile app can be a bit difficult, as there are a number of factors to weigh. Think about how yours’ compares to charges for similar apps on the same platform or that are marketed in the same channels.

    3. Testing
    Be sure to test you app under as many scenarios as possible, even unlikely ones, as a reputation for bugs could sink it. Your app should be creative, reliable, quick, and easy to use. If coding and testing are a bit out of your league, turn to one of the premier mobile developers in New York for help.

    4. Budget
    Every phase in mobile app development costs money. Establishing a budget and using it properly is crucial. Make a plan and keep track of expenses so you can stay on track.

    5. Scalability
    There’s no way to predict which app will be successful and which will be ignored. In the event that it really sells, make preparations for the next step – mobile app development for multiple platforms. Start with a library of functional code blocks that can be easily changed as needed.

    6. Feedback
    Your app should have built in analytics and channels for user feedback to let you know what needs changing or what really works. In fact, you should be concerned if there’s no feedback…

    7. Research
    You should do market research to gain insight into what the competition is doing and what the target audience wants. Note the strengths and weaknesses of other app marketing campaigns, scan customer reviews, and visit blogs. What people want, and where the competition lets them down, is your window of opportunity.

    8. Efficiency
    Try to achieve maximum efficiency in all areas of development, but especially in the app itself. If it’s too slow, that’s inefficiency. Find ways to conserve data use and speed up loads.

    9. Waiting
    Mobile service waits can slow down apps. Don’t leave users staring at a generic string indicator that might suggest nothing is happening. Try using animations or text to let them know what’s happening.

    10. Description
    When a prospective customer is checking out your app for the time, Google Play and Apple store only show the first couple lines of it’s description, so make those as compelling as possible.

    There’s a huge market for useful and innovative apps. But there’s plenty of competition, too. These tips should help, but if you’re overwhelmed, you might want to consider professional mobile developers in New York. Getting your mobile app development can be a daunting task. Read here to learn how to do it well.

  • v.6, expert spotlight, blog header - OTS Solutions

    Expert Spotlight: Preety Singh

    OTS Solutions is fortunate to have some of the best talent in the world working to grow our clients’ businesses. Our deep pool of experts are dedicated to providing a high level of superior customer service.

    Meet Preety Singh, our assistant vice president of sales.

    Preety Singh is an award-winning sales professional with 10 years of international business management success, directly helping OTS Solutions clients increase revenue and long-term earnings. She is well versed in helping companies enhance their corporate credibility, extend and strengthen their brand identity in the marketplace, and develop partnerships with firms to build business. Preety’s depth of experience, leadership and passion make her a valuable asset to OTS Solutions.

    Career Accomplishments

    Preety possesses ground-up experience in managing complex sales cycles, with a provide track of brand growth across global IT and tech industries. When the junior sales team hit a rough patch at the end of 2013, Preety was able to call upon her talents to boost campaigns while still providing a superior level of customer service to her OTS Solutions clients.

    Her business prowess has earned her several honors, including the Excellent Performance and Employee of the Year awards.

    Why OTS Solutions?

    What led Preety to OTS Solutions was the company’s ability to survive a sizeable recession that largely affected the IT industry. The resilience and aptitude to succeed through a global downturn showed the incredible reputation and longevity of OTS Solutions as an international partner.


    Preety joined OTS Solutions in 2010 as a business development manager to lead brand growth across the international IT and tech industries. Before OTS Solutions, Preety studied her Masters of Business Administration at Symbiosis International University in 2006. She also earned a Bachelor’s of Commerce from Delhi University and an A-level degree (equivalent to a Bachelors of Computers Applications) from the DOEACC Society in 2004.
    Click here to connect with Preety on LinkedIn.

  • MVP, tech startup, OTS Solutions

    The Foundation of a Successful Tech Startup

    The first phase of a tech startup is chaotic, fast-paced and exciting. There’s an idea, and the first step is to launch the company and bring that innovative idea to fruition. A tech startup will do this by building its Minimum Viable Product (MVP).

    MVP Vision
    The MVP is a scaled down version of your product that has enough features to convince the target audience to engage. These early adopters are crucial to gathering the feedback needed that will ultimately prove there is both an interest and demand for the product.

    When building a Minimum Viable Product, it’s essential to remember the word ‘minimum’ — too often, entrepreneurs get caught up in creating a robust MVP that the window of opportunity passes and the need is met by another company. Additionally, entrepreneurs in the MVP phase don’t have large budgets secured yet, so the MVP is limited by financial constraints. Picture the core value of the product and the fastest way to demonstrate this value to the target audience. That’s the basis of the MVP.

    MVP Development
    While the MVP may be the most simplified version of the product, there’s nothing simple about building it. Moving from concept, to design, to development is the longest part of launching a tech startup. While there are plenty of do-it-yourself tools available to put the MVP together, it’s important to think beyond the initial cost to the long-term successes and flexibility of the product. An outside development firm will take into account the founder’s vision and brand, as well as UX and necessary troubleshooting.

    There are many ways to go about constructing an MVP, some of which have been used in the beginning stages of companies like Zappos and Google: Wizard of Oz MVP, Concierge MVP, Piecemeal MVP, etc. Each has its own advantages, challenges and benefits, depending on the overall goals of the tech startup.

    MVP Launch
    Deployment of an MVP should be quick and efficient, pushing the product to the target audiences with a team in place to respond to any mishaps (i.e. bugs, poor user experience, etc.). Agility is key to a successful launch and gaining as many early adopters as possible.

    The launch phase of an MVP can also be called the learn phase, because this is when a tech startup will gather information that will dictate the future, and potential success, of the overall product. A team dedicated to implementing customer feedback will inspire users to not only provide invaluable insight, but develop a personal connection with the overall brand.

    Click here to read more about how a tech startup can go from initial funding to business growth.

  • UI UX Services OTS

    Wireframing Vs. Prototyping: What’s the Difference?

    Prototyping and wireframing are discussed fairly regularly in the early stages of UI/UX design for software. It may seem that these concepts are interchangeable when in actuality they are drastically different. While both produce useful deliverables and help advance the development lifecycle, each requires different skills and produces different end results.


    Often, when someone has an idea for an app, they begin development by deciding how the app might look. By sketching the user interface on cards or a whiteboard, it becomes possible to extract functional and other requirements for what must be built.

    Wireframes can be drawn in many ways. The simplest designs may start out as simple ink sketches on paper. Notecards are a great way to add size constraints to the interface, and to rapidly swap out components in order to simulate how using the app might feel. Later on in the process, the designs might be transferred to tablets or other digital media, and may even be exported as an interface draft for initial app prototypes.

    Wireframes are useful tools in UI/UX design for software. They allow designers and developers to quickly get a sense for how an app might look without technical constraints. Wireframes also facilitate extracting interface components, UI requirements and technical goals from an idea. Yet, while a wireframe achieves much, what it accomplishes is only skin deep.


    Wireframes only address how software looks. Prototype development is essential to truly get a sense for how an idea will actually work. Prototyping is a stage in software development where code is written to begin putting an idea into practice.

    Instead of merely drawing interface components, prototypes actually lay out a basic user interface with whatever widgets are appropriate for the platform. Prototypes also create just enough interaction to make the app feel usable. In this stage, it is more important to experience the app than it is to start building a sound technical foundation.

    Prototyping should not be thought of as beginning to build an app. In other words, prototype development tests the idea. It may do this by faking some features, eliminating others, and deferring any significant technical decisions until software development on the idea itself begins. Be prepared to throw away the prototype once it has tested the specific assumptions about the design.

    Wireframing and Prototyping

    Exactly how these stages interact varies widely. Some development companies wireframe before prototyping so the prototype’s user interface feels more polished. Others start with a prototype, taking more time to build an interface that connects directly to working code. There is no right answer, and the choice is ultimately determined by what works best for a given team’s skills.

    But each has its advantages. Wireframing is great for covering lots of ground without building out technology. Prototyping gives a deeper sense for how a narrower piece of the app might work. Both are useful stages in the software development process.

  • Software QA & Testing External

    4 reasons third party QA team better for making better software?

    Four Reasons an External QA Team is Better for Software Development 
    Software development can be a costly endeavor, even for businesses that have already have a fully staffed development team. It may seem counter-intuitive, but one of the best ways to save money is to actually outsource developmental duties to external QA teams. If your goal is to make a better software product, then finding a solid QA team that has a proven track record can dramatically cut down on costs while also fulfilling all of the necessary development goals. The benefits of an external QA team can essentially be summarized in four main points.

    1. It Cuts Down on Costs

    As previously mentioned, quality assurance teams can cut down on development costs by dedicating less resources to the tasks at hand. As software engineering teams are focused on developing their specific software product, you don’t have to worry about them spreading out their resources or diverting time to other tasks that have nothing to do with the product. This, in effect, means the product will be ready to go in less time and with less of a hassle. For companies that already have in-house development teams, hiring an external third party can also cut down on costs by helping a complex project be completed quicker. The faster a product can enter the market, the less costly it will be to develop.

    2. It Streamlines Development Processes

    Software development is an inherently complicated process that can almost always benefit from streamlining. By bringing in a third party and working directly with them, you can see areas that need improvement within your own development team. This forced adaptation in a collaborative environment is far more valuable than just the product development alone.

    3. They Provide Greater Expertise

    While there are certainly many testers that work on a smaller software team for a larger company, they will never be as effective as a professional third party development team that solely works on software testing on a daily basis. By working for a wide array of companies, independent teams also gain unique insight into projects that other teams may not be as familiar with. This, in turn, means greater efficiency and design input on software projects than would otherwise be possible.

    4. You Gain an Objective Perspective

    By hiring a third party team to develop and test software, you can wash your hands of any issues that may turn up later. Of course, the real value lies in the testing team’s own perspective too. When you get too close to a project, it’s only natural that you begin to see the bugs as “features.” With a third-party look at the project though, bugs and glitches that were previously overlooked can be brought back to the forefront.

    While it’s certainly possible to develop software on your own, the benefits of a professional software testing team far outweigh any benefits from trying to complete the same project with your own resources.

  • Security testing for software

    Have you tested your product for security? What technology startups of today must take care of in terms of security?

    Don’t Neglect Product Security

    Software products are coming to replace employees and business processes at an increasing rate. While an app’s ability to handle automation is usually an asset, it also increases the need for testing software products before release. Since software often handles crucial personal, financial and business details, its security should not be neglected. Security testing is complex and should often be outsourced for best results, but here are a few of the most common security stumbles software products make.

    Secure the Password

    A username/password combination is the most common way to gain access to software products. You can and should advise your customers on how to choose good passwords, but that advice works both ways.

    For instance, we all might agree that writing passwords on a piece of paper near the computer is a bad idea, but storing them unhashed in the database is the same as writing them down, and many companies do just that. Anyone who compromises your server not only has access to your customer’s data, but might also get their password if you’ve not taken basic measures to secure it. Since many passwords are reused, a password breach on your site might translate into access to customer email or social media accounts.

    Guard Personal Information

    Passwords aren’t the only secure details your software may need to retain. You may find yourself storing street addresses, phone numbers, email addresses and other details that might transform a casual data breach into a significant disaster for your customers.

    Here, too, encrypting data may prove useful. Unfortunately, in cases where your site or app requires said data to function, encryption may impose a usability barrier if it must be decrypted to query. In some advanced cases, it might be prudent to store some information such as medical data with specialized services for that purpose.

    Be Careful What You Handle

    It may seem easy to process and store credit cards locally rather than working with an external provider. Unfortunately, doing so is complicated and opens your business up to many additional security threats and regulations.

    It is better to partner with external services in these instances. Not only do they comply with necessary regulations, but they also provide simple interfaces to ensure that data is transferred securely, and only what is necessary is retained in the local database. Additionally, when regulations change, your partner changes with them. After all, your first concern when testing software products shouldn’t be changes to credit card or medical regulations, but the growth and improvement of your app or service.

    None of the above mitigations replace a solid security audit. But, in reality, most criminal acts aren’t elaborate heists. Instead, they’re simply a matter of someone slipping through the mistakenly unlocked door, thus gaining sudden and complete access. If customer trust is important to your business, security testing should not be neglected in the product development cycle.


  • Webinar - Startups idea to exit

    What does it take to grow your startup from idea to exit! [Webinar]

    Being a startup and technology entrepreneur is never easy. It all starts with a unique idea that you believe is a killer and will disrupt the things are done in market at present. But is it only an idea that takes you to make it into a successful unicorn? Not really!

    Starting and growing into a successful startup needs a complex mix of skills that need just not good strategic thinking and vision but excellent execution abilities. How does one figure out what to do, how to do, when to do without having done this earlier or having any mentor helping you?

    Now learn through our mentors and professionals who have done it all and helped many people like you earlier in our series of technology innovation webinars. First of it focused on taking you trough step by step process from idea to exit.


    Date: June 22nd 2016

    Time: 1 PM EST